Michelob Team ULTRA
The Team ULTRA program aimed to turned a disparate group of fans, influencers, teams, and everyday athletes into a united group.
The visual identity was designed not just to engage the consumer base—but to galvanize them. The branding centered around the Michelob ribbon brand mark, integrated as an interactive and dynamic element, it was the connecting thread that was present across, posters, social, team kits and online.
Visual Identity — Design
The work came to life across multiple touch points, including branded content, UGC, influencers, live events, and social conversation. Each piece works toward the overarching goal of spreading joy and making every member of Team ULTRA feel like part of the same team.