Enter the dramatic and elegant world of Smirnoff. The redesign of Smirnoff.com pairs theatrical photography with sophisticated layouts and a strong emphasis on storytelling. The experience was designed to expedite purchase journeys across platforms.

Taking inspiration from Smirnoff’s Hollywood connection the visuals take on a cinematic feel, presenting cocktails as if they were straight from a movie set. Moments of mischief make this an experience that’s unusually fun to explore and surprisingly difficult to forget.