Seedlip Drinks
Through the concept of a living garden the redesign of seedlipdrinks.com came to life. The content of the site grew beyond an e-commerce experience by serving editorial publications, a focus on nature and the environment, cocktail classes, and the ability to shop a lifestyle, not just a drink.
Creative Direction — Design
Wireframes
Photography
Lottie Animations
The new DTC e-commerce website and membership model launched in December 2020. Within 1 month it became the single largest DTC proposition in terms of performance within Diageo.