ClifBar.com
The redesign of Clifbar.com set out to engage users in new ways beyond a standard e-commerce experience.
At its heart was a recommendation engine designed to match users individual dietary requirements with Clif products and remind them that CLIF is more than just the brand to bring when you’re going camping.
Role - Creative Design Director
Experience Design
Creative Direction
Art Direction
Design System
45%
Increase in number of pages visited per session
38%
Increase in product purchase through the site portal