Chivas - The Venture

Bringing Chivas and entrepreneurs together to become a force for good.

Design of engagement platform called ‘The Venture’ to inspire and enable an aspiring generation of young professionals to use business as a force for good. The hub for this platform was The Venture global website, that could be customized for each participating Chivas market.

Backed by a $1 million fund for social entrepreneurs with business ideas that turn a profit and make a difference to the world.

The platform was launched by a high-profile ad campaign starring Chiwetel Ejiofor OBE and Oscar Isaac, created by Havas Worldwide.

Art Direction — Design

Campaign

16

Local markets activated the platform and the launch campaign

17 M

Video views, with strong share rates.

1000 +

Entries to the fund.

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Creative Direction
Design