Chivas - The Venture
Bringing Chivas and entrepreneurs together to become a force for good.
Design of engagement platform called ‘The Venture’ to inspire and enable an aspiring generation of young professionals to use business as a force for good. The hub for this platform was The Venture global website, that could be customized for each participating Chivas market.
Backed by a $1 million fund for social entrepreneurs with business ideas that turn a profit and make a difference to the world.
The platform was launched by a high-profile ad campaign starring Chiwetel Ejiofor OBE and Oscar Isaac, created by Havas Worldwide.
Art Direction — Design
Campaign
16
Local markets activated the platform and the launch campaign
17 M
Video views, with strong share rates.
1000 +
Entries to the fund.