AI_R LOOM 2023

AI_R Loom is a visual exploration and concept that uses AI tools to generate imagery and artwork for an imagined sports brand collection. Harnessing the creative power of AI to render imagery helped to quickly test and develop a highly conceptualized, minimal design system and UI patterns. To be continued…

Creative Direction — Branding — Concept

Concept Development

Imagery

Creative Direction

Brand Design

AI Generation